BOA 10/27/2011 Minutes - Laserfiche WebLink

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Board of Adjustment October 27, 2011 Page 4 feel a variance was necessary because the language is very clear regarding the determination of the building frontage, In response to the Board's question, Mr. Peterson explained that the 142 square feet of signage would consist of a 100' monument sign near the road and two sets of 15" tall letters on the building (one facing the road and one facing the entrance side of the building). He said typically they have three sets of building letters at 18" tall and the free- standing sign varies. He said their signage is their marketing because they don't advertise, Mr, Eric Raasch, Planner I, reviewed the background information and the analysis of the request, provided in his memorandum to the Board of Adjustment, dated October 27, 2011 (a copy is on file in the Community Development Department), Mr. Raasch provided a PowerPoint presentation (a copy is attached and made a part of the minutes), Mr. Raasch reviewed the definitions in the City Code for building frontage, primary roadway and ground floor. Mr, Raasch said Staff recommends that the Board of Adjustment uphold the determination of the Administrative Official. A brief discussion ensued regarding other businesses in the City that the primary entrance did not front on the primary roadway, Mr, Guzman asked if there was anyone in the audience who wished to speak in favor of the request, Mr, Donald Rosenthal, Oxford Square Representative, Debary, Florida came forward. Mr. Rosenthal said he has owned the Oxford Square Shopping Center since 1993 and it had a 35' pylon sign with a full shopping center. He said the City required the shopping center minimize the sign to a monument sign, He said he can't solely attribute the lost of tenants to the signage but they have tried everything to market the property. He said that the shopping center has spent over $400,000 in renovations to the infrastructure of the property and there is more work to be done on the site. He said they have been unable to generate traffic on the property. Mr. Rosenthal said he worked with Waffle House to minimize the impact of their building on the visibility of the shopping center, He said Waffle House will bring traffic to the shopping center and hopefully allow him to lease the remaining tenant spaces. Mr, Rosenthal requested that Waffle House be allowed to obtain the required signage so they can move forward and create traffic on the property and have the property as a profitable entity,