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Goal #1: Safety <br />Objective 1: Provide effective and efficient public safety to the community. <br />Objective 2: Maintain safe work environments that facilitate high employee performance. <br />Objective 3: Maintain facilities and properties to ensure the safety of citizens and visitors. <br />Goal #2: Efficient and Effective Government Operations <br />Objective 1: Ensure that the millage rate provides the most cost effective impact for the community. <br />Objective 2: Maintain a highly regarded financial reputation. <br />Objective 3: Strategize intergovernmental coordination to achieve efficiencies. <br />Objective 4: Hire and retain a highly qualified work force. <br />Objective 4: Sustain prudent fiscal management of utility operations. <br />Goal #3: A Strong Local Economy <br />Objective 1: Develop and/or market City owned properties. <br />Objective 2: "Brand" the City through a proactive media strategy. <br />Objective 4: Explore opportunities for annexations. <br />Objective 5: Foster economic development. <br />Goal #4: Sustainable & Livable Neighborhoods <br />Objective 1: Offer cultural opportunities and events at City facilities <br />Objective 2: Implement recommendations of the Housing Task Force. <br />Objective 3: Implement lake management and stormwater/water quality improvement projects and <br />programs. <br />Objective 5: Provide community outreach. <br />page 5 <br />