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image of official city seal City Goals and Objectives for Performance Management Introduction The City of Casselberry's Strategic Plan is a dynamic plan that will change over time and adapt to reflect the needs and desires of the community. The following represents the outcome of discussions by the City Commission of the City's Strategic Plan. The City will continue to review these goals and objectives as it strives to promote Casselberry as a highly desired place to live, raise a family, and do business. The discussion coalesced around several focal points that reflect what has made Casselberry a quality City and what has positioned the City to continue its prosperity into the next five years. From the results of the discussions, the City Commission formulated those desired outcomes into both global and specific goals: Public Safety (The Safest City in Seminole County), Efficient and Effective Government Operations, Strong Local Economy, Sustainable and Livable Neighborhoods, Increased Mobility and Clean, Safe, and Efficient Public Utilities and Facilities. The City of Casselberry's Five Year Goals are guided by its Mission and Vision Statement, which are founded on the basic values that guide all of its actions and reflect what is expected from City employees and elected officials. The goals are comprehensive and formulated to support the long-term vision of Casselberry. They are expressed through a series of specific objectives. Strategic planning helps an organization identify where it wants to be at some point in the future and how it is going to get there. By setting goals and strategies to achieve those objectives, a roadmap is created to guide the employees, as a team, on the pathway to the ultimate vision. Strategic planning also helps the City make decisions in allocating its resources to pursue its goals. These resources include its operating funds, capital assets and even human resources. While each of the various components of a strategic plan is essential to its success, proper resource allocation is an increasingly important element in today's challenging economic environment. Each department director sets the departmental goals and objectives which align with the City's Five Year Goals. Information for the City Manager's quarterly report to the City Commission is provided by the Department Directors, demonstrating each department's progress toward meeting the goals and objectives. Progress has been made during Fiscal Year 2014 by taking initial steps to work toward the larger goals. Millage was maintained at a consistent rate in Fiscal Year 2014 and remains the same in Fiscal Year 2015. Clean audit opinions have been achieved and diligence in proper documentation, reporting and strong internal controls will ensure that this continues. The police and fire departments continue with their efforts at proactive prevention and community involvement. Employee morale is high and continues to remain so, creating continuity in the workforce. Cultural events abound throughout the year often highlighting the City's gem, Lake Concord Park. Efforts to ensure that the City's many lakes are clean and maintain good water quality have begun through different water treatments to rid the water of unwanted nutrients. Code Compliance efforts have begun to transform the appearance of the City's business corridor and neighborhood streets. These Page 4