CRA 02/26/2018 Minutes - Laserfiche WebLink

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Community Redevelopment Agency February 26, 2018 Minutes Page 3 of 5 consider when making a decision. He said they are looking at community -driven ideas that create value for the community but also drive the brand and the authenticity of the brand in the market place. Mr. Adams said the following items were considered for the purpose of the cultural event center: 1. Serve both public and private uses 2. Provide a sustainable business model 3. Designed to capitalize on the prominent corridor location — walkability/public gathering areas 4. Celebrate its natural setting — view of Lake Concord Park, Boardwalk & Art House 5. Connect to recent expansion — 6. Multipurpose venue 7. Board expanses of glass — allow community to look inside 8. Outside — textures and colors that reflect community's art -oriented culture 9. Integrating and connecting with the community — creating a civic asset supporting cultural, social and economic aspirations of the community Mr. Adams explained that the critical success factors included the following: 1. Location, access and visible exposure 2. Flexible 3. Public/Private partners 4. Natural setting is a plus 5. Comparable size 6. Parking is critical 7. Learning Kitchen — more than a catering kitchen 8. Technology 9. Unique differentiations Ms. Julie VonWeller reviewed possible uses for the cultural event center such as enrichment class space, cultural art space, and a community kitchen space for a catering kitchen and a learning community kitchen. Ms. VonWeller explained that staff provided ACi with the program criteria that showed the needs and vision for the event center. Mr. Adams reviewed the footprint for the site and the sizes for the various areas. Ms. Caroline Arragoni explained that the data was collected over a two — three month period from 30 different locations and included Volusia, Seminole, Orange and Osceola Counties. She said the data was split into Trade Area I — (10 -mile radius/comparable public and private facilities) and Trade Area II — (35 -mile radius/comparable public facilities). Ms. VonWeller reviewed Trade Area I and Trade Area 11 data. The data included comparison of various locations including building size, breakdown of space, population of area, parking, special characteristics of the various facilities and operating costs. Mr. Adams said the idea is can we make the cultural event center into a destination. He said they took the data and applied it to the Police Station site. He said the differentiator with the city's site is the corridor and the lake.