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<br />. <br />I <br /> <br />r . Community/D" <br /> <br />EXECUTIVE OVERVIEW <br /> <br /> <br />I <br /> <br />I <br /> <br />Buxton appreciates the opportunity to propose its services to the City of <br />Casselberry. The objective of this proposal is to summarize and oulline the <br />comprehensive scope of work Buxton will provide as the City of Casselberry <br />pursues its retail attraction and expansion goals. Please note that in this <br />proposal the term "retail" is inclusive of restaurants. <br /> <br />· <br /> <br />Utilizing data, methods and proprietary technologies developed specifically for <br />matching retailers with communities; Buxton will assess the potential for the City <br />of Casselberry to recruit and expand its retail sector, and will identify and provide <br />marketing packages for specific retail targets. <br /> <br />· <br /> <br />· <br />I <br /> <br />Buxton's initial analysis of up to three (3) distinct retail locations, selected by the <br />City of Casselberry, will yield a recommendation of the site best positioned for <br />retail recruitment With that recommendation, the City of Casselberry will make a <br />final determination of the retail site to be selected for retail matching. <br /> <br />· <br /> <br />Once the site for retail matching is determined, Buxton will compare the site's <br />trade area with the established locations of individual retailers. This analysis <br />results in a preliminary list of matched retailers. Only retailers with locations in <br />trade areas similar to the City of Casselberry's trade area will be identified as <br />potential matches. The preliminary match list is then refined by Buxton on the <br />basis of other retail location criteria to yield a final list from which up to fifteen <br />(15) can be selected by the City of Casselberry for the development of marketing <br />packages. Buxton will provide the list of matched retailers to the City of <br />Casselberry for review and discussion. <br /> <br />I <br /> <br />· <br /> <br />A marketing package will be prepared for each targeted retailer. The marketing <br />packages are intended for presentation to retailers, as well as developers, <br />potential franchisees, or other persons in a position to support the City of <br />Casselberry's retail goals. Each marketing package is unique to the specific <br />targeted retailer, providing compelling and precise information that demonstrates <br />the City of Casselberry's qualifications as a location. <br /> <br />· <br /> <br />· <br /> <br />Additionally, Buxton will contact each targeted retailer on behalf of the City of <br />Casselberry. Buxton will notify the retailer that the City of Casselberry has been <br />identified as a potentially viable location. <br /> <br />~ <br /> <br />~ <br /> <br />Following is an oulline of the scope of work for this project Buxton is pleased to <br />propose its support and looks forward to identifying retail opportunities for the <br />City of Casselberry. <br /> <br />~ <br /> <br />BU"\o,(on <br />'0_.....,...,0-0<> <br /> <br />2 <br /> <br />~ <br /> <br />, <br />