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Community Redevelopment Agency <br />January 14, 2011 <br />Page 3 <br />explained that a number of things have changed since the City has started discussions with Chef Keogh that went <br />into his financial decision. He said the market was a lot tighter and a return of 8% was something he could sell to his <br />investors; however since that time the casual dining market has changed. He said Chef Keogh would need to deliver <br />a 12% return in today's market. Mr. Martin explained that the City's financial consultants calculated the return at 7%. <br />He said adding the loan to the project reduces the return to the investors. Mr. Martin stated that Chef Keogh was <br />emotionally attached to the property; however there is a fiduciary responsibility for soliciting funds for this project. <br />Mr. Martin explained that the city does not control the proposed changes being made to the stormwater <br />requirements. Mr. Martin said that he explained to Chef Keogh that the stormwater requirements are applicable <br />throughout the state of Florida unless he found a site that was vested for all the stormwater but any new site would <br />have that unknown factor. <br />Mr. Martin said that Chef Keogh's restaurant concept is meant to include the I-10 corridor including such <br />states as Louisiana and Texas. He explained that the state of Louisiana has incredible state incentives for new <br />businesses that are not available in Florida. He said due to these incentives, Chef Keogh may be able to find a site <br />in Louisiana that would provide a 12% return for his investors. He said that the only way the City could compete with <br />the Louisiana incentives is to change the loan of $920,000 to a 100% grant and the City Commission was not willing <br />to do that. Mr. Martin said even with the 100% grant option, Chef Keogh would still need to raise the price points on <br />his food sales and determine if the market would support the increase in meal prices. <br />A general discussion ensued regarding the feasibility of the Estado 11 project if the loan was converted to a <br />grant and increasing the price points on food sales. <br />Ms. Linda Mills-Alexander, 408 Bridle Path, Casselberry, Florida came forward. Ms. Mills-Alexander said <br />that she believes he is interested in the property and he is trying to get more from the City. She suggested that the <br />City make a final offer and move on if the offer is not accepted. <br />Mr. Ritchie stated that he attended all the presentations regarding the development of Estado 11 and the <br />Chef was quite clear regarding the amount of capital needed for this project. He said Chef Keogh needed $2.5 <br />million up front and a site ready pad to make the project work. Mr. Ritchie said Chef Keogh has 25+ years <br />experience in the restaurant industry. Mr. Ritchie felt that Chef Keogh has not changed his position and in his <br />